1930s Make-up Application

Lips

During the daytime, lips should appear to be of a natural coloring. Application is light in order to enhance the natural coloring of the lips. For evening, heavier application should be applied following the natural contours of the lips.

Face

In the summer, when a good part of the day is spent outdoors, the smart woman will use a powder that is as dark or slightly darker than her skin tone. Powder is applied with a small puff and should be used after the paste rouge is applied.

Cheeks

A safe rule for rouging is use sparingly. Rouge should match the color of the lipstick. It is applied to the "apple" of the cheeks in soft circles. The "apple" of the cheek is the round pad of flesh that is created when smiling. Dab a small amount of rouge paste onto the "apples" of the cheeks. Blend in a circular motion until a fade-out appearance is acheived.

Eyes

For street makeup an ordinary black pencil with a soft lead will do. Darken the lower lid by drawing a mark at the eyelash line. A very light application of mascara on the tips of the lashes is all that is necessary. Apply the mascara with a brush crosswise on the tips of the lashes and then brush them upward. Do not use eyeshadow in the daytime. If you must, a very light application of brown would not look as bad as other colors. For evening use the pencil again and a heavier application of mascara, applying it in the same way, first crosswise and then brushed upward. For evening, too, the eyebrows, plucked and shaped into thin arcs above the eyes, should be darkened slightly with the pencil. 

You will want eyeshadow in the evening. Apply a small amount of eyeshadow in the center of the lid next to the lashes. Then blend along the center giving a fade-out appearance at the corners.

Beauty Behind the Bars

Many of the penal institutions of the country teach beauty culture to their inmates. As evidence of the material value placed on personal grooming in the rehabilitation of the criminal class, let us record just one instance. 

"Grace" had been sent to jail on a bad check charge. She had been a stenographer and although more than ordinarily competent she was forced to drift from one job to another and finally to make ends meet she restorted to writing "bad" checks. Her skill as a stenographer and typist were made use of in the offices of Mrs. Vada C. Sullivan, Matron of the Los Angeles County Jail. With characteristic interest, Mrs. Sullivan soon discovered the underlying cause of "Grace's" downfall. It was her appearance. No employer could accept unkept nails, muddy complexion and shoddy clothes, no matter how closely associated with efficiency. 

Through the aid of the beauty culture classes held in the jail it was a transformed "Grace" who went out to take her natural place in the affairs of life. At the time this was written "Grace" had been on the "outside" more than 14 months and 12 of them had been on the same job. So, whatever other lesson "Grace" may have learned behind jail bars, that of improved personal appearance has proved a most satisfying and productive one to her. 

Source

Beauty's Question and Answer Dictionary
Beauty Arts Institute 
Hollywood